How To Maintain Consumer And Investor Trust After A Founding Team Member Departs

7. Focus On Building Trust It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture […]

Adobe Acquires Marketo: What This Means for Marketing

On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and analytics to their own marketing hub, Adobe Experience Cloud. As these two powerhouses combine […]

Event Trends: How Have They Changed?

I think we can all agree things are a bit crazy nowadays. Whether it’s politics, extreme weather, celebrity gossip, or something in between – the frequency of news and events is at an all-time high, with more channels than ever to digest it. With so much going on nationally and globally, it is easy to […]