marketinginsights Archives

Questions to Answer Before Developing a Marketing Plan

Apr 12, 2021 | Marketing Insights

When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing...

11 Ways to Put AI to Work In Marketing and Advertising

Jan 4, 2021 | Forbes

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...

Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding

Nov 19, 2020 | Forbes

One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is...

Five Rules for Tourism Advertising: Making a Destination a Destination

Oct 5, 2020 | Marketing Insights

The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau...

Social Media Marketing in the Time of COVID-19

Jul 29, 2020 | Marketing Insights

In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the...