Weighing in on the “iHOb” Campaign

Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with...

KSA’s Bold Approach to Branding: BoldrDash

When KSA was founded at a North Kingstown dining room table in 2011, we only had a few clients. One of those clients was a new obstacle course race called BoldrDash. Around that time, obstacle courses and similar event series were skyrocketing in popularity. BoldrDash...