May 10, 2019 | Case Study
In 2010, a little girl named Grace celebrated her first birthday, and within a month of that milestone she was diagnosed with a rare form of pediatric cancer. She was suddenly fighting for her life, and her parents Anthony and Michelle were working around the clock...
May 2, 2019 | Forbes, Marketing Insights
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the...
Apr 24, 2019 | Marketing Insights
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within...
Apr 11, 2019 | Marketing Insights
Audiences have seen many brands working together to harness the power of partnership brand marketing. It’s certainly not a new concept; for numerous reasons brands have been forging partnerships throughout the decades. Partnerships form for brands to gain additional...
