Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective advertising. There are many ways you can leverage ML, and Katie and 10 other Forbes Agency Council members have provided their insights for using ML to create ads that are more effective and accurate.

2. Understanding Audience Interactions

The best way to leverage ML is for increasing conversions from paid and free traffic. This technology can help you understand how the audience interacts with your content and products at a much faster pace than before. You can capitalize on this by making informed decisions regarding your marketing and website that helps your customers support your brand, as they feel your business truly understands their needs. – Katie Schibler Conn, KSA Marketing