artificialintelligence Archives

11 Of The Smartest Ways to Leverage Machine Learning Tools

Jan 14, 2021 | Forbes

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...

11 Ways to Put AI to Work In Marketing and Advertising

Jan 4, 2021 | Forbes

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...

11 Inventive Ways Agencies Can Use AI To Improve Productivity

Aug 1, 2019 | Forbes, Marketing Insights

Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited...

Artificial Intelligence in the Marketing Ecosystem

Apr 24, 2019 | Marketing Insights

On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within...