The Ins and Outs of TikTok Advertising

The Ins and Outs of TikTok Advertising

Apr 7, 2021 | Marketing Insights

TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on...
Best Commercials from Super Bowl LV

Best Commercials from Super Bowl LV

Feb 11, 2021 | In The News

Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year....
11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Jan 14, 2021 | Forbes

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
11 Ways to Put AI to Work In Marketing and Advertising

11 Ways to Put AI to Work In Marketing and Advertising

Jan 4, 2021 | Forbes

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...