The Ins and Outs of TikTok Advertising
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on TikTok is a great opportunity for brands that struggle with generating organic […]
Best Commercials from Super Bowl LV
Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year. Cheetos It Wasn’t Me Cheetos […]
11 Of The Smartest Ways to Leverage Machine Learning Tools
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective advertising. There are many ways you can leverage ML, […]
11 Ways to Put AI to Work In Marketing and Advertising
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other Forbes Agency Council members have provided some […]
Five Rules for Tourism Advertising: Making a Destination a Destination
The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau that relies heavily on the commerce spurred by visitation to sustain jobs and […]
UPCOMING WEBINARS: KSA + SCORE RI
On Monday, May 4, 2020, KSA Marketing, in partnership with SCORE RI and the Center for Women & Enterprise presented the first part in a free four part webinar series addressing digital marketing for local businesses in the COVID-19 ERA. If you missed Monday’s webinar, you can access it here with the password: 7G%^7JE8. On […]
13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)
Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]
Fighting The Summer Slowdown: 13 Marketing Tips To Get Consumers’ Attention
Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations. The summer slump can severely impact a company’s profits if not adequately addressed by its […]
11 Strategies For Keeping Viewers Engaged After A High-Profile Ad
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads. Many people have their […]
13 Tools That Can Help Your Agency Manage Social Media
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools […]
