These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools to get the job done.

There are social media tools for engagement, scheduling, design and analysis—but which have proven most useful to knowledgeable professionals? To help sort through the options, we asked 15 members of Forbes Agency Council to share their favorite social media tools and why they work so well.

1. Airtable

Airtable is a dream when it comes to managing and scheduling. The abilities to set a schedule in a program that can house not only the copy, but also the creative assets, and to share with our internal as well as our client teams have changed the way we work on social media. We’re able to create content banks, map out rough ideas and secure approvals all in one place. – Katie Schibler Conn, KSA Marketing + Partnerships