Jul 23, 2020 | In The News
Today is a big day for KSA because today is the day we finally put ourselves first and launch the new and improved KSA Marketing, including a new website, logo and overall look. We started around a kitchen table nearly 10 years ago, and a lot has changed since 2011....
Jun 28, 2019 | Forbes, Intern Reflections
While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more...
Apr 24, 2019 | Marketing Insights
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within...
Mar 26, 2019 | Forbes, Marketing Insights
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a...
