KSA’s Bold Approach to Branding: BoldrDash
When KSA was founded at a North Kingstown dining room table in 2011, we only had a few clients. One of those clients was a new obstacle course race called BoldrDash. Around that time, obstacle courses and similar event series were skyrocketing in popularity. BoldrDash was a small fish in an ever-growing pond and found […]
PBN Business Women Feature: Katie Schibler Conn
We are so proud of our boss lady for her feature in Providence Business News this week. From her background in the executive realm to her experience as a yak farmer in Mongolia, Katie truly is a business woman to watch. However, it was her gumption to start a marketing firm at her dining-room table, […]
Proctor & Gamble aims to use “LOL”, “OMG”, and “WTF” in future packaging and branding
In an attempt to beat competitors to the punch, consumer goods giant Proctor & Gamble filed for trademarks on “LOL”, “OMG”, and “WTF” back in April. There is much speculation regarding how the phrases will be used, and several people have questioned if it is even possible for such things to be trademarked. The short […]
Ryan Reynolds’ OOO Emails: Marketing Genius?
For those of you who have not read Ryan Reynolds’ out-of-office emails, you definitely should. I cannot recall a time I genuinely laughed reading an OOO email, and my first thought was “this is so Ryan Reynolds.” He is known for simply being straight out funny, whether it’s his tweets about his daughter or his […]
Hiring Tips for a Diverse Workforce
Pay Attention To Age Diversity In this business, approaching 40 feels like you begin to “age out.” Hire encore career seekers who bring real experience and diverse perspectives. Collaborative teams with millennials, Gen Xers and boomers foster respect, understanding and learning. Our multigenerational staff is our best asset, grounding us from biases that are easily […]
Grit Essay: Samantha Keating
Angela Duckworth’s 2016 book, Grit, is a combination of nonfiction, self-help, and autobiography. Duckworth effortlessly blends her childhood memories of her father’s strict parenting, her experience as a teacher in low-income areas, and her career as an educational psychologist to explain her lifelong goal of discovering what she calls: Grit. At times the book seems […]
12 Tips to Effectively Market Through Email
1. Make It Easy to Subscribe Post a signup from your homepage or Facebook account 2. Send a Welcome Email. It’s nice to be reminded why you’re getting an email, and this is your chance to reassure that that good things are in store. You can even send new subscribers exclusive content as your way […]
Content Marketing: 7 Trends to Guide Your Business
As we are becoming aware Content Marketing is the most popular way to build relationships with your audience. It is important to build a solid content marketing strategy and the following 7 trends will help you achieve this. 1. The Magic of User-Generated Content There is no one better than your customers themselves to create […]
Intern Reflections: Sean Hatch
On my first day as a Spring 2018 intern, I had no idea what to expect. As someone who was in the public relations program down the road at URI, I knew a little bit about marketing, but I wanted to learn more about it. I was given the opportunity to work at KSA from […]
5 Reasons Why Your Brand Should Have A Social Following
1. YOUR CUSTOMERS WILL BECOME YOUR TRIBE One of the main purposes of a brand identity is to answer the questions “who are you?” and, perhaps more importantly, “why are you better than the other guy?” Once you have a following, your tribe will answer these questions for you happily. 2. CUSTOMERS ARE MORE LIKELY […]
