Adobe Acquires Marketo: What This Means for Marketing

On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and analytics to their own marketing hub, Adobe Experience Cloud. As these two powerhouses combine […]

“Hi, What Can I Help You With?” Up Your Conversions with Chatbots

What is a Chatbot? If you’ve used the internet recently, there is a good chance you either saw or interacted with a chatbot. That’s because the definition of a chatbot is “a computer program designed to simulate conversation with human users, especially over the internet”. Chatbots have been in use for years now, but don’t […]

Four Marketing Lessons I Learned While Exploring NYC in Two Days

As a Southern California transplant working in Rhode Island, I’ve only been to New York City a handful of times. So, when I was offered the opportunity to attend a business conference in the city, I jumped at the chance. As a kid growing up on the west coast I mainly knew New York City […]

Intern Reflections: Elaine Pham

I love to talk about my experience differently. Therefore, instead of writing a long reflection telling you what I learned from my internship experience, I will give you five tips to successfully be an intern with Team KSA. These tips are fully based on my own experience during my three months working as a summer […]

14 Ways Print Advertising Can Provide New Audience Potential For Your Company

8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]

Event Trends: How Have They Changed?

I think we can all agree things are a bit crazy nowadays. Whether it’s politics, extreme weather, celebrity gossip, or something in between – the frequency of news and events is at an all-time high, with more channels than ever to digest it. With so much going on nationally and globally, it is easy to […]

Where Did the Donuts Go?

Extra-large with milk and sugar. For roughly two decades, this has been my coffee order from Dunkin’ Donuts, or simply “Dunkin’”, as we locals call it. Starting January 1st, the rest of the world will call the brand by the same name. Announced September 25th at their Global Franchisee Convention, Dunkin’ Donuts revealed the brand […]

Predictions for the Future of AR and VR in Marketing and Advertising

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Raise Funds Virtually As the cost to leverage the tech becomes more accessible, there is potential for nonprofits to share their mission and impact through AR and VR. Gala fundraisers could leverage AR to demonstrate the communities they serve, such as recreating a village in need of potable […]

Intern Reflections: Amelia Oates

There are no words to properly describe my experience at KSA Marketing + Partnerships this summer. Finding your first internship can be pretty daunting, and I was terrified to be quite honest. Going into an internship, you have no idea what your interests are or what you’re capable of without any previous experience. My only […]

Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]