Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council...
Whats the Point of Facebook Business Manager?

Whats the Point of Facebook Business Manager?

If you own a business, you probably have a Facebook Business Page. Maybe you’ve also run paid ad campaigns too which would mean you have a Facebook Ads Manager account. You probably also have a Facebook Pixel to track traffic through to your website. With all of these...
Graduating in a Pandemic and Joining the Workforce

Graduating in a Pandemic and Joining the Workforce

The first thing you should know about KSA is that we are a family, and we have each other’s backs. Knowing I always had a home at KSA got me through the darkest and most unpredictable times in my life. I am a graduate of the class of 2020, so as you can imagine, the...
What Not to Do When Algorithms Change: 13 Common SEO Errors

What Not to Do When Algorithms Change: 13 Common SEO Errors

To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision,...
Team KSA is Expanding!

Team KSA is Expanding!

Work here at KSA is really ramping up as we begin the final quarter of 2020 (thank god this year is almost over). Although 2020 definitely has had its negatives, KSA has found itself in a place where our current clients are expanding their scopes of work with us, and...
15 Things Marketing Teams Might Be Doing Wrong on Social Media

15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes...
13 Effective Ways Companies Cultivate A Strong Brand Voice

13 Effective Ways Companies Cultivate A Strong Brand Voice

Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies...

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