Jul 29, 2020 | Marketing Insights
In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the...
Jul 23, 2020 | In The News
Today is a big day for KSA because today is the day we finally put ourselves first and launch the new and improved KSA Marketing, including a new website, logo and overall look. We started around a kitchen table nearly 10 years ago, and a lot has changed since 2011....
Jul 22, 2020 | Marketing Insights
In their third webinar, “Using Digital Marketing to Move Your Audience through the Sales Funnel”, Taylor and David examine how to establish goals for your digital marketing campaign and break down how an understanding of the Marketing Sales Funnel can help you achieve...
Jul 21, 2020 | Marketing Insights
The exchange of feedback between a client and agency can be a tricky road to navigate, but it is an essential aspect of creating a successful partnership. In order to reach the shared end goal of improving the client’s business, the agency needs feedback. There is an...
Jul 15, 2020 | Marketing Insights
In their second webinar, “Preparing to Sell Online: Reinventing Your Business for eCommerce” Taylor and David tackled how to adopt eCommerce into your business practices along with other digital methods that will help your business thrive while quarantine and other...
Jul 8, 2020 | Marketing Insights
During these uncertain times, businesses are forced to reconsider their marketing strategies so they can continue to remain profitable. In the webinar “Rethinking the 4 P’s of Marketing in the COVID-19 Era: Product, Price, Place, Promotion,” our very own Taylor Butts...
May 11, 2020 | Uncategorized
On Monday, May 4, 2020, KSA Marketing, in partnership with SCORE RI and the Center for Women & Enterprise presented the first part in a free four part webinar series addressing digital marketing for local businesses in the COVID-19 ERA. If you missed...
Jan 29, 2020 | Marketing Insights
Connected and Smart TVs have been around for what seems like forever now. The multitude of viewing options have long changed since your parents’ days of only broadcast, or even your own younger days of Broadcast, Cable TV and Paid Channels (HBO, Showtime, etc.). The...
Dec 24, 2019 | OhSh*tMoments
‘Twas the night before Christmas, Santa thought he was ready, He had checked his list twice; toy production was steady. When from the North Pole there arose such a clatter, Santa ran to the noise to see what was the matter. The Chief Marketing Elf said they...
Dec 5, 2019 | In The News, Marketing Insights
Instagram Growing Rapidly With over 1 billion active users, Instagram remains one of the most popular media platforms to exist as of 2019. Eighty percent of users follow at least one business account on Instagram. These stats are striking, and help us understand why...
