Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding
One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is...
Whats the Point of Facebook Business Manager?
If you own a business, you probably have a Facebook Business Page. Maybe you’ve also run paid ad campaigns too which would mean you have a Facebook Ads Manager account. You probably also have a Facebook Pixel to track traffic through to your website. With all of these...
Graduating in a Pandemic and Joining the Workforce
The first thing you should know about KSA is that we are a family, and we have each other’s backs. Knowing I always had a home at KSA got me through the darkest and most unpredictable times in my life. I am a graduate of the class of 2020, so as you can imagine, the...
What Not to Do When Algorithms Change: 13 Common SEO Errors
To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision,...
11 Clever Ways To Capitalize On The Popularity Of Short Video Platforms
Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how...
Five Rules for Tourism Advertising: Making a Destination a Destination
The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau...
Team KSA is Expanding!
Work here at KSA is really ramping up as we begin the final quarter of 2020 (thank god this year is almost over). Although 2020 definitely has had its negatives, KSA has found itself in a place where our current clients are expanding their scopes of work with us, and...
15 Things Marketing Teams Might Be Doing Wrong on Social Media
Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes...
