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Marketing News & Articles
Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.
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KSA Holds Ribbon Cutting Ceremony and Open House
KSA Marketing Moves to New Location It is official! Last Monday, KSA Marketing held a ribbon cutting ceremony at our new office, located at 100 Metro Center Boulevard in Warwick, RI. Originally located at the Tide Mill in the heart of Apponaug Village, KSA finally...
Twitter Launches Professional Profiles…Finally?
At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...
11 Possible Reasons for a Sudden Plummet in Business Website
Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...
3 Ways Marketing Will Look Different in 2021
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
Questions to Answer Before Developing a Marketing Plan
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing...
Need to ‘Break Up’ With a Client? 15 Strategies For Parting Ways
At KSA we pride ourselves on kicking ass for our amazing clients. However, not every client has been a perfect fit for us. Sometimes you may realize the client does not mesh well with your organization, or you simply have different goals. The ultimate decision is the...
