15 Things Marketing Teams Might Be Doing Wrong on Social Media

15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes...
13 Effective Ways Companies Cultivate A Strong Brand Voice

13 Effective Ways Companies Cultivate A Strong Brand Voice

Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies...
Never Forget: A Reflection on 9-11

Never Forget: A Reflection on 9-11

It was a warm, sunny September morning and I was anxiously yawning. I was on my second flight of the day, a commuter plane from Philadelphia to Westchester County, NY. If all went well, I would make it to my office by 10am and not have to take a vacation day that...
12 Must-Have Skills Agency Professionals Need Today

12 Must-Have Skills Agency Professionals Need Today

Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes...
Gamifying A Marketing Campaign: 12 Key Considerations

Gamifying A Marketing Campaign: 12 Key Considerations

Combining gaming with marketing has been proven to tap into user’s desire to have fun. It is a win win for both because the business gets their product in front of the user and the user gets something they can spend a little bit of time on. There are potential...
Social Media Marketing in the Time of COVID-19

Social Media Marketing in the Time of COVID-19

In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the...
Teaching Clients to Give Good Feedback

Teaching Clients to Give Good Feedback

The exchange of feedback between a client and agency can be a tricky road to navigate, but it is an essential aspect of creating a successful partnership. In order to reach the shared end goal of improving the client’s business, the agency needs feedback. There is an...

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