May 3, 2021 | In The News
At the end of April, Twitter released a live test for their “Professional Profiles,” to target brands and businesses on the platform. Our first question was, “how does this not already exist?” Professional Profiles This new feature will create...
Apr 14, 2021 | Marketing Insights
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
Apr 12, 2021 | Marketing Insights
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing...
Apr 7, 2021 | Marketing Insights
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on...
Mar 15, 2021 | In The News
Alexa, play Justin Timberlake’s 2006 hit What Goes Around…Comes Around. No matter when you were born, it is likely you will see fashion trends make their way back around in your lifetime. Whether you see it on celebrities strutting down Rodeo Drive or everyday...
Mar 15, 2021 | Marketing Insights
The travel, tourism, and hospitality industry has been one of the hardest hit in Rhode Island during the COVID-19 outbreak. In the early months of the pandemic, the RI hospitality sector lost 34,400 jobs, roughly two-thirds of the total jobs in this industry. Rhode...
Feb 25, 2021 | Marketing Insights
If you haven’t built a website for your business before, you probably don’t know the difference between the website builder options, and which one is “the best.” With many of them offering year-long subscriptions, you don’t want to get stuck using one you don’t like....
