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Marketing News & Articles
Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.
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11 Possible Reasons for a Sudden Plummet in Business Website
Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...
3 Ways Marketing Will Look Different in 2021
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
Twitter Launches Professional Profiles…Finally?
At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...
Questions to Answer Before Developing a Marketing Plan
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing...
Need to ‘Break Up’ With a Client? 15 Strategies For Parting Ways
At KSA we pride ourselves on kicking ass for our amazing clients. However, not every client has been a perfect fit for us. Sometimes you may realize the client does not mesh well with your organization, or you simply have different goals. The ultimate decision is the...
The Ins and Outs of TikTok Advertising
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on...
How 15 Agencies Are Creating a More Engaging Workplace in 2021
With 2020 behind us, many agencies are focusing on how they can make their agency life better for employees who may still be working from home part-time or full-time in 2021. It can be difficult to keep your employees engaged and maintain an office culture without a...
