One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is important to try and re-engage that lead. However, this is much easier said than done. Check out Katie and 10 other members of the Forbes Agency Council’s tips for reviving a cold lead.
6. Retarget Through Social Platforms
This is always a great option. You can upload custom audiences to retarget your leads where they already are. The benefit of this is that it also increases the likelihood that they will engage with your brand on social media by following your account. – Katie Schibler Conn, KSA Marketing