We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other Forbes Agency Council members have provided some ways you can begin to integrate AI into your marketing and advertising.
10. Create A Personalized Experience
AI has proven to be an evolving tool as it applies to content strategies such as email, paid advertising such as Facebook ads and data-based decision-making through tracking and analytics. Industry leaders should take advantage of AI to create a more personalized overall experience to keep audiences engaged and loving their brands. – Katie Schibler Conn, KSA Marketing