Benefits of Partnership Marketing
Audiences have seen many brands working together to harness the power of partnership brand marketing. It’s certainly not a new concept; for numerous reasons brands have been forging partnerships throughout the decades. Partnerships form for brands to gain additional marketing exposure, and ultimately secure new customers by utilizing previously unexplored channels of communication. Additional visibility […]
Nine Agency Tips for Overcoming Unique Client Challenges
8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully […]
Adobe Acquires Marketo: What This Means for Marketing
On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and analytics to their own marketing hub, Adobe Experience Cloud. As these two powerhouses combine […]
Four Marketing Lessons I Learned While Exploring NYC in Two Days
As a Southern California transplant working in Rhode Island, I’ve only been to New York City a handful of times. So, when I was offered the opportunity to attend a business conference in the city, I jumped at the chance. As a kid growing up on the west coast I mainly knew New York City […]
Intern Reflections: Elaine Pham
I love to talk about my experience differently. Therefore, instead of writing a long reflection telling you what I learned from my internship experience, I will give you five tips to successfully be an intern with Team KSA. These tips are fully based on my own experience during my three months working as a summer […]
14 Ways Print Advertising Can Provide New Audience Potential For Your Company
8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]
Event Trends: How Have They Changed?
I think we can all agree things are a bit crazy nowadays. Whether it’s politics, extreme weather, celebrity gossip, or something in between – the frequency of news and events is at an all-time high, with more channels than ever to digest it. With so much going on nationally and globally, it is easy to […]
Weighing in on the “iHOb” Campaign
Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]
