8. Drive Change In Small Steps

Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully understand your client and build a partnership first before implementing too much change all at once. – Katie Schibler Conn, KSA Marketing + Partnerships

https://www.forbes.com/sites/forbesagencycouncil/2018/11/28/nine-agency-tips-for-overcoming-unique-client-challenges/#67b8b0121011