On Monday, May 4, 2020, KSA Marketing, in partnership with SCORE RI and the Center for Women & Enterprise presented the first part in a free four part webinar series addressing digital marketing for local businesses in the COVID-19 ERA. If you missed Monday’s webinar, you can access it here with the password: 7G%^7JE8.

On Monday, May 11, 2020, the second free webinar addressing reinventing your business for eCommerce was presented and you can access a recording here (no password required). We’ve also made available a Rapid Action Plan to help plan your new digital marketing which you can download here. If you need help working through your Rapid Action Plan and setting priorities, reach out to our heroes at KSA! Email Taylor at [email protected] to schedule a complimentary strategy session.

There are still two more upcoming webinars that will cover everything you need to know, from how to select an e-commerce platform to designing a digital sales funnel that will make your customer’s journey to conversion quick and easy. Please find our schedule below, and be sure to mark your calendars:

Upcoming Webinar Schedule

Part Three: Using Digital Marketing to Move Your Audience through the Sales Funnel

Monday, May 18th at 1:00-2:00PM EST

People at home due to COVID-19 are still spending money, which makes the sales funnel just as important in the digital marketplace as in the “bricks and mortar” world.

Here’s what you can learn:

  • Learn how to build SMART Goals
  • Learn what actions to take in each step of the digital marketing funnel

If you would like to attend this webinar, please register here.

Part Four: Social Media Marketing in the Time of COVID-19

Tuesday, May 26th at 1:00-2:00PM EST

Just because we are social distancing, you can still interact with your customers by leveraging social media. Social media is a powerful tool to amplify your key messages and reach your target audience wherever they are.

Here’s what you can learn:

  • Social Media Marketing vs. Advertising
  • The real logistics to social media
  • The power of community

If you would like to attend this webinar, please register here.

NEW WEBINAR: How to Use Marketing Research to Launch Kick-Ass Products

Tuesday, May 19th 11:30 AM – 1:00 PM EST

In a matter of months, the world has completely changed. Customer and consumer needs have shifted significantly, and understanding those new needs will take research on the part of the manufacturer. But where to begin? Katie Schibler Conn of KSA Marketing will join Polaris MEP to discuss using market research to launch products. Her presentation will cover what market research is, market research basics, creating buyer personas, and 5 things you need to do.

If you would like to attend this webinar, please register here.