Forbes Expert Panel Featuring Katie Schibler Conn – August 2023
In August, KSA’s bold and courageous founder, Katie Schibler Conn, was featured in a Forbes Expert Panel where agency leaders shared pivotal lessons learned in fields unrelated to marketing. Here’s what Katie had to say on how Storytelling That Transcends Language Improves Communication: “I once lived in rural Mongolia, far from modern technology and English-speaking […]
KSA Marketing Joins The Inc. 5000 Class of 2023 at #1411
Press Release August 16, 2023 Rhode Island, August 16, 2023 – Inc. revealed that KSA Marketing ranks 1411 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment – its independent, entrepreneurial businesses. […]
Twitter Launches Professional Profiles…Finally?
At the end of April, Twitter released a live test for their “Professional Profiles,” to target brands and businesses on the platform. Our first question was, “how does this not already exist?” Professional Profiles This new feature will create a distinction between users who create accounts for personal use vs business news. In a tweet […]
11 Possible Reasons for a Sudden Plummet in Business Website
Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult, especially when there are so many options of […]
3 Ways Marketing Will Look Different in 2021
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020 that companies began to move […]
Questions to Answer Before Developing a Marketing Plan
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing plan, ask yourself the following questions: What are my immediate vs. long-term goals? In our current economic climate, […]
Need to ‘Break Up’ With a Client? 15 Strategies For Parting Ways
At KSA we pride ourselves on kicking ass for our amazing clients. However, not every client has been a perfect fit for us. Sometimes you may realize the client does not mesh well with your organization, or you simply have different goals. The ultimate decision is the relationship has to end. Parting ways with a […]
The Ins and Outs of TikTok Advertising
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on TikTok is a great opportunity for brands that struggle with generating organic […]
How 15 Agencies Are Creating a More Engaging Workplace in 2021
With 2020 behind us, many agencies are focusing on how they can make their agency life better for employees who may still be working from home part-time or full-time in 2021. It can be difficult to keep your employees engaged and maintain an office culture without a workplace for employees to sit in and the […]
How the 90s Fashion Trends Made Their Way into 2021
Alexa, play Justin Timberlake’s 2006 hit What Goes Around…Comes Around. No matter when you were born, it is likely you will see fashion trends make their way back around in your lifetime. Whether you see it on celebrities strutting down Rodeo Drive or everyday people in your downtown, there is no question the 90’s fashion […]
