The State of the Hospitality Industry

Best Website Builders for Small Businesses

If you haven’t built a website for your business before, you probably don’t know the difference between the website builder options, and which one is “the best.” With many of them offering year-long subscriptions, you don’t want to get stuck using one you don’t like. We tested out the most popular website builders for small […]

13 Exciting Livestreaming Ideas To Connect With Target Audiences

With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming. Livestreaming allows your audience to feel they […]

Best Commercials from Super Bowl LV

Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year. Cheetos It Wasn’t Me Cheetos […]

Getting to Know the Adobe Creative Suite

We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the ability to collaborate on the same project. At first glance, […]

How the College Debt Crisis is Impacting Agencies

Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the United States. Each one of those diplomas is valued […]

6 Best Social Media Scheduling Platforms

Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in advance, eliminating the risk of […]

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective advertising. There are many ways you can leverage ML, […]

7 Marketing Trends for 2021

In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other Forbes Agency Council members have provided some […]