Whats the Point of Facebook Business Manager?

Five Rules for Tourism Advertising: Making a Destination a Destination

The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau that relies heavily on the commerce spurred by visitation to sustain jobs and […]

Social Media Marketing in the Time of COVID-19

In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the audience more about the various tools social media […]

Using Digital Marketing to Move Your Audience Through the Sales Funnel

In their third webinar, “Using Digital Marketing to Move Your Audience through the Sales Funnel”, Taylor and David examine how to establish goals for your digital marketing campaign and break down how an understanding of the Marketing Sales Funnel can help you achieve those goals. The objectives were to:  Learn how to build SMART Goals […]

Teaching Clients to Give Good Feedback

The exchange of feedback between a client and agency can be a tricky road to navigate, but it is an essential aspect of creating a successful partnership. In order to reach the shared end goal of improving the client’s business, the agency needs feedback. There is an inevitable back and forth you can expect to […]

Preparing to Sell Online: Reinventing Your Business for eCommerce

In their second webinar, “Preparing to Sell Online: Reinventing Your Business for eCommerce” Taylor and David tackled how to adopt eCommerce into your business practices along with other digital methods that will help your business thrive while quarantine and other COVID-19 measures keep customers out of stores and force them online.  The objectives of the […]

Rethinking the 4P’s of Marketing in the COVID-19 Era: Product, Price, Place, Promotion

During these uncertain times, businesses are forced to reconsider their marketing strategies so they can continue to remain profitable. In the webinar “Rethinking the 4 P’s of Marketing in the COVID-19 Era: Product, Price, Place, Promotion,” our very own Taylor Butts and David Bradley provided an in-depth analysis on the following topics: How the classic […]

Get Connected: Navigating the World of Marketing + Smart TVs

Connected and Smart TVs have been around for what seems like forever now. The multitude of viewing options have long changed since your parents’ days of only broadcast, or even your own younger days of Broadcast, Cable TV and Paid Channels (HBO, Showtime, etc.). The world is at the viewer’s fingertips and this allows us […]

Removing Instagram Likes- What Does this Mean for Small Business?

Instagram Growing Rapidly With over 1 billion active users, Instagram remains one of the most popular media platforms to exist as of 2019. Eighty percent of users follow at least one business account on Instagram. These stats are striking, and help us understand why there has been such an uproar with Instagram’s latest update to […]

11 Inventive Ways Agencies Can Use AI To Improve Productivity

Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (AI). 3. Generate Leads And Connect With Consumers […]