Benefits of Partnership Marketing

Benefits of Partnership Marketing

Audiences have seen many brands working together to harness the power of partnership brand marketing. It’s certainly not a new concept; for numerous reasons brands have been forging partnerships throughout the decades. Partnerships form for brands to gain additional...

Nine Agency Tips for Overcoming Unique Client Challenges

8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and...
Adobe Acquires Marketo: What This Means for Marketing

Adobe Acquires Marketo: What This Means for Marketing

On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and...
Intern Reflections: Elaine Pham

Intern Reflections: Elaine Pham

I love to talk about my experience differently. Therefore, instead of writing a long reflection telling you what I learned from my internship experience, I will give you five tips to successfully be an intern with Team KSA. These tips are fully based on my own...