Jun 20, 2019 | Intern Reflections
I remember my first day at KSA; my first assignment was to go to the team meeting. I tried to be sharp and pay attention, but I honestly had no idea what anyone was talking about. Katie was going through her list of clients and getting updates from each of the team...
May 30, 2019 | Forbes, Marketing Insights
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t...
Sep 11, 2018 | Marketing Insights
In an attempt to beat competitors to the punch, consumer goods giant Proctor & Gamble filed for trademarks on “LOL”, “OMG”, and “WTF” back in April. There is much speculation regarding how the phrases will be used, and several people have questioned if it is even...
