7. Focus On Building Trust Itβs important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership...
8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print...