13 Tools That Can Help Your Agency Manage Social Media

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools […]

Nine Agency Tips for Overcoming Unique Client Challenges

8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully […]

How To Maintain Consumer And Investor Trust After A Founding Team Member Departs

7. Focus On Building Trust It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture […]

14 Ways Print Advertising Can Provide New Audience Potential For Your Company

8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]

Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]