Feb 28, 2019 | Marketing Insights
A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler...
Dec 5, 2018 | OhSh*tMoments
Have you ever had an upcoming deadline that seemed impossible to meet? How about a key employee leaving unexpectedly? Is your competition pulling ahead and away from you? Not receiving the same engagement on social channels? At KSA, we call these “Oh Sh*t Moments,”...
Nov 15, 2018 | Marketing Insights
On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and...
Oct 31, 2018 | Marketing Insights
As a Southern California transplant working in Rhode Island, I’ve only been to New York City a handful of times. So, when I was offered the opportunity to attend a business conference in the city, I jumped at the chance. As a kid growing up on the west coast I mainly...
