SuperBowl LIII: Ads Trending for a Cause

SuperBowl LIII: Ads Trending for a Cause

A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler...
KSA: Here for Your OH SH*T Moments

KSA: Here for Your OH SH*T Moments

Have you ever had an upcoming deadline that seemed impossible to meet? How about a key employee leaving unexpectedly? Is your competition pulling ahead and away from you? Not receiving the same engagement on social channels? At KSA, we call these “Oh Sh*t Moments,”...

Nine Agency Tips for Overcoming Unique Client Challenges

8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and...
Adobe Acquires Marketo: What This Means for Marketing

Adobe Acquires Marketo: What This Means for Marketing

On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and...

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