Rethinking the 4P’s of Marketing in the COVID-19 Era: Product, Price, Place, Promotion

During these uncertain times, businesses are forced to reconsider their marketing strategies so they can continue to remain profitable. In the webinar “Rethinking the 4 P’s of Marketing in the COVID-19 Era: Product, Price, Place, Promotion,” our very own Taylor Butts and David Bradley provided an in-depth analysis on the following topics: How the classic […]

UPCOMING WEBINARS: KSA + SCORE RI

On Monday, May 4, 2020, KSA Marketing, in partnership with SCORE RI and the Center for Women & Enterprise presented the first part in a free four part webinar series addressing digital marketing for local businesses in the COVID-19 ERA. If you missed Monday’s webinar, you can access it here with the password: 7G%^7JE8. On […]

Get Connected: Navigating the World of Marketing + Smart TVs

Connected and Smart TVs have been around for what seems like forever now. The multitude of viewing options have long changed since your parents’ days of only broadcast, or even your own younger days of Broadcast, Cable TV and Paid Channels (HBO, Showtime, etc.). The world is at the viewer’s fingertips and this allows us […]

‘Twas the night before Christmas and Santa said Oh Sh*t

‘Twas the night before Christmas, Santa thought he was ready, He had checked his list twice; toy production was steady. When from the North Pole there arose such a clatter, Santa ran to the noise to see what was the matter. The Chief Marketing Elf said they thought we were finished, then told Santa in […]

Removing Instagram Likes- What Does this Mean for Small Business?

Instagram Growing Rapidly With over 1 billion active users, Instagram remains one of the most popular media platforms to exist as of 2019. Eighty percent of users follow at least one business account on Instagram. These stats are striking, and help us understand why there has been such an uproar with Instagram’s latest update to […]

13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)

Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]

Fighting The Summer Slowdown: 13 Marketing Tips To Get Consumers’ Attention

Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations. The summer slump can severely impact a company’s profits if not adequately addressed by its […]

Intern Reflection: Hieu Nguyen

It is really hard to sit down and start writing my intern reflection, harder than any social media posts or blogs I have written for KSA. My experience as an intern at KSA for the past three months is definitely hard to put into words. However, I do want to share what I have learned […]

11 Inventive Ways Agencies Can Use AI To Improve Productivity

Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (AI). 3. Generate Leads And Connect With Consumers […]

IGTV – The New Video Streaming Platform Taking the Internet by Storm

You probably have seen the word IGTV a lot in news articles. Everyone is talking about it, the new generation of influencers are starting to make content for it, and marketers are trying to come up with new strategies to utilize the new platform. So you might be wondering what is IGTV? Why do we […]