13 Ways Businesses Can Measure The ROI Of Their Influencer Partnerships
While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more relatable and authentic by consumers, making their recommendations more valued. Further, they speak […]
Intern Reflection: Sophia Johnson
I remember my first day at KSA; my first assignment was to go to the team meeting. I tried to be sharp and pay attention, but I honestly had no idea what anyone was talking about. Katie was going through her list of clients and getting updates from each of the team members. Obviously, I […]
12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have to earn it by going the extra mile. 8. Leave A […]
Intern Reflection – Returning to KSA
For four months, waking up in a new country every week was normal. I was constantly on the move in unfamiliar surroundings. For 53 days the view out of my window was the seemingly endless, open ocean. In my free time I was lucky enough to witness dolphins swimming in their natural habitats, a whale […]
15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
Intern Reflection: Julia DiBari
Working as an intern at KSA Marketing + Partnerships can only be described as a professional experience like no other. From its Tide Mill converted to office space, to its incredible staff of eight heroes, KSA embodies what it means to stand out. Since they are a company that provides marketing services, their unique brand […]
The Silent (Video) Generation: 10 Ways To Make Great Videos Without Sound
Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to […]
Case Study: National GRACE Foundation
In 2010, a little girl named Grace celebrated her first birthday, and within a month of that milestone she was diagnosed with a rare form of pediatric cancer. She was suddenly fighting for her life, and her parents Anthony and Michelle were working around the clock and dedicating all their time to making sure their […]
11 Strategies For Keeping Viewers Engaged After A High-Profile Ad
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads. Many people have their […]
Artificial Intelligence in the Marketing Ecosystem
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within their various campaigns and using it to drive success never seen before. IBM […]
