Team KSA, Author at KSA Marketing

COVID-19 and How We Work: The Good, The Bad and The Ugly

Dec 11, 2020 | Marketing Insights

The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements. Adapting is more than just getting used to working in pajamas. The once standard habit of...

Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Nov 24, 2020 | Forbes

Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council...

Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding

Nov 19, 2020 | Forbes

One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is...

Whats the Point of Facebook Business Manager?

Nov 12, 2020 | Marketing Insights

If you own a business, you probably have a Facebook Business Page. Maybe you’ve also run paid ad campaigns too which would mean you have a Facebook Ads Manager account. You probably also have a Facebook Pixel to track traffic through to your website. With all of these...

Graduating in a Pandemic and Joining the Workforce

Nov 9, 2020 | Uncategorized

The first thing you should know about KSA is that we are a family, and we have each other’s backs. Knowing I always had a home at KSA got me through the darkest and most unpredictable times in my life. I am a graduate of the class of 2020, so as you can imagine, the...