The 12 Months of COVID
On the first month of COVIDthe pandemic gave to me:A shortage of toilet paper On the second month of COVIDthe pandemic gave to me:2 daily deliveriesand a shortage of toilet paper On the third month of COVIDthe pandemic gave to me:3 takeout orders2 daily deliveriesand a shortage of toilet paper On the fourth month of […]
How We Saved 2 Hours Per Week as a Team with a Simple Google Chrome Extension
Even as a well-oiled machine at KSA Marketing, we do have things we hate to do and one of them is going back and forth sending over passwords. Let me elaborate. There are tons of tools, apps, and software in the hands of a marketing agency, and it does evolve over time. New software you […]
COVID-19 and How We Work: The Good, The Bad and The Ugly
The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements. Adapting is more than just getting used to working in pajamas. The once standard habit of just chatting with each other, exchanging information a few feet […]
Eight Ways to Use Data to Inform Agency Recruitment and Hiring
Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council members give tips on what data they have used to make their job […]
Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding
One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is important to try and […]
Whats the Point of Facebook Business Manager?
Graduating in a Pandemic and Joining the Workforce
The first thing you should know about KSA is that we are a family, and we have each other’s backs. Knowing I always had a home at KSA got me through the darkest and most unpredictable times in my life. I am a graduate of the class of 2020, so as you can imagine, the […]
What Not to Do When Algorithms Change: 13 Common SEO Errors
To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision, your ranking can fall, and a decrease in ranking can place you […]
11 Clever Ways To Capitalize On The Popularity Of Short Video Platforms
Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how do marketers adapt to the trend? Katie and 10 other members of the Forbes […]
Team KSA is Expanding!
Work here at KSA is really ramping up as we begin the final quarter of 2020 (thank god this year is almost over). Although 2020 definitely has had its negatives, KSA has found itself in a place where our current clients are expanding their scopes of work with us, and we are also bringing in […]
