We’ve put together our best webinars, articles, and resources to help you learn more about the most effective marketing practices.
We’ve put together a helpful webinar series, in partnership with SCORE RI and the CWE, for businesses struggling to adjust to the new normal that is COVID-19. This series is packed full of actionable advice on how to adapt a business model to better serve a target audience’s needs and changing behaviors. Our world will never be the same, and neither will the way we do business.
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
We’ve developed templates and guides designed to help your business plan and implement some key marketing strategies. On everything from customer journey mapping to social media content planning, we’ve got you covered. And if you need any help implementing them, please reach out to our team of experts.