Questions to Answer Before Developing a Marketing Plan
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing plan, ask yourself the following questions: What are my immediate vs. long-term goals? In our current economic climate, […]
11 Ways to Put AI to Work In Marketing and Advertising
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other Forbes Agency Council members have provided some […]
Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding
One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is important to try and […]
Five Rules for Tourism Advertising: Making a Destination a Destination
The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau that relies heavily on the commerce spurred by visitation to sustain jobs and […]
Social Media Marketing in the Time of COVID-19
In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the audience more about the various tools social media […]
Preparing to Sell Online: Reinventing Your Business for eCommerce
In their second webinar, “Preparing to Sell Online: Reinventing Your Business for eCommerce” Taylor and David tackled how to adopt eCommerce into your business practices along with other digital methods that will help your business thrive while quarantine and other COVID-19 measures keep customers out of stores and force them online. The objectives of the […]
11 Strategies For Keeping Viewers Engaged After A High-Profile Ad
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads. Many people have their […]
Artificial Intelligence in the Marketing Ecosystem
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within their various campaigns and using it to drive success never seen before. IBM […]
Influencer Marketing: Giving Consumers What They Want
Influencer marketing is not a new strategy. As long as there have been ads on tv and radio, there have been celebrities pitching products. In today’s increasingly ad-saturated world, working with influencers is often a great way to reach new audiences, and further engage your current base. Why, then, do so many brands fail miserably […]
Nine Agency Tips for Overcoming Unique Client Challenges
8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully […]
