15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
Benefits of Partnership Marketing
Audiences have seen many brands working together to harness the power of partnership brand marketing. It’s certainly not a new concept; for numerous reasons brands have been forging partnerships throughout the decades. Partnerships form for brands to gain additional marketing exposure, and ultimately secure new customers by utilizing previously unexplored channels of communication. Additional visibility […]
10 Marketing Tools And Tactics That Will Shake Up The Industry In 2019
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important to keep an eye on the tactics and tools other brands are […]
OSM: Social Media Down!
Just a few weeks ago, one of the biggest Oh Shit! moments of 2019 caused worldwide panic. People across the globe screamed “Oh Shit!” in unison. Many day-to-day activities stopped and food bloggers and Instagram models lost hope completely. What caused this panic? … #INSTAGRAMDOWN! On the morning of March 13, Instagram and Facebook users […]
13 Tools That Can Help Your Agency Manage Social Media
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools […]
Influencer Marketing: Giving Consumers What They Want
Influencer marketing is not a new strategy. As long as there have been ads on tv and radio, there have been celebrities pitching products. In today’s increasingly ad-saturated world, working with influencers is often a great way to reach new audiences, and further engage your current base. Why, then, do so many brands fail miserably […]
SuperBowl LIII: Ads Trending for a Cause
A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler every year, but this year we’re […]
KSA: Here for Your OH SH*T Moments
Have you ever had an upcoming deadline that seemed impossible to meet? How about a key employee leaving unexpectedly? Is your competition pulling ahead and away from you? Not receiving the same engagement on social channels? At KSA, we call these “Oh Sh*t Moments,” and you can count on us to be there for you […]
Nine Agency Tips for Overcoming Unique Client Challenges
8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully […]
How To Maintain Consumer And Investor Trust After A Founding Team Member Departs
7. Focus On Building Trust It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture […]
