15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
The Silent (Video) Generation: 10 Ways To Make Great Videos Without Sound
Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to […]
11 Strategies For Keeping Viewers Engaged After A High-Profile Ad
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the special, spectacular ads. Many people have their […]
15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
10 Marketing Tools And Tactics That Will Shake Up The Industry In 2019
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important to keep an eye on the tactics and tools other brands are […]
13 Tools That Can Help Your Agency Manage Social Media
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools […]
Nine Agency Tips for Overcoming Unique Client Challenges
8. Drive Change In Small Steps Our client was preparing for a leadership transition and there was a realization that moving forward required change, causing internal fear. A long discovery process allowed us to dig into who they were as a company and build trust and consensus. Drive change in small steps over time. Fully […]
How To Maintain Consumer And Investor Trust After A Founding Team Member Departs
7. Focus On Building Trust It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture […]
14 Ways Print Advertising Can Provide New Audience Potential For Your Company
8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]
Predictions for the Future of AR and VR in Marketing and Advertising
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Raise Funds Virtually As the cost to leverage the tech becomes more accessible, there is potential for nonprofits to share their mission and impact through AR and VR. Gala fundraisers could leverage AR to demonstrate the communities they serve, such as recreating a village in need of potable […]
