15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes Agency Council offer insights into what you might be doing wrong which […]

13 Effective Ways Companies Cultivate A Strong Brand Voice

Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies as the hero “archetype” and even goes as far […]

12 Must-Have Skills Agency Professionals Need Today

Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes make some marketing skills necessary and others obsolete, and professionals need to […]

Gamifying A Marketing Campaign: 12 Key Considerations

Combining gaming with marketing has been proven to tap into user’s desire to have fun. It is a win win for both because the business gets their product in front of the user and the user gets something they can spend a little bit of time on. There are potential pitfalls to adding gamification to […]

13 Techniques for a Successful B2B Marketing Campaign on LinkedIn

LinkedIn is a great tool for developing peer networks and creates marketing potential for its users even during the time of COVID-19. B2B marketing professionals are realizing this and use the platform to drive their digital marketing. Being deliberate with your technique increases the likelihood of success. Read what insights Katie and 12 other experts […]

Social Media Marketing in the Time of COVID-19

In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the audience more about the various tools social media […]

Introducing the New KSA Marketing

Today is a big day for KSA because today is the day we finally put ourselves first and launch the new and improved KSA Marketing, including a new website, logo and overall look. We started around a kitchen table nearly 10 years ago, and a lot has changed since 2011. As we have adapted to […]

Using Digital Marketing to Move Your Audience Through the Sales Funnel

In their third webinar, “Using Digital Marketing to Move Your Audience through the Sales Funnel”, Taylor and David examine how to establish goals for your digital marketing campaign and break down how an understanding of the Marketing Sales Funnel can help you achieve those goals. The objectives were to:  Learn how to build SMART Goals […]

Teaching Clients to Give Good Feedback

The exchange of feedback between a client and agency can be a tricky road to navigate, but it is an essential aspect of creating a successful partnership. In order to reach the shared end goal of improving the client’s business, the agency needs feedback. There is an inevitable back and forth you can expect to […]

Preparing to Sell Online: Reinventing Your Business for eCommerce

In their second webinar, “Preparing to Sell Online: Reinventing Your Business for eCommerce” Taylor and David tackled how to adopt eCommerce into your business practices along with other digital methods that will help your business thrive while quarantine and other COVID-19 measures keep customers out of stores and force them online.  The objectives of the […]